Exploring the Potential of the Middle East Gaming Landscape: Partnering with Jordan for Success

My expertise demonstrates a strong understanding of the industry’s growth path and untapped potential. Join me as I reveal the vast opportunities of this rapidly growing market and advocate for Jordan as the gateway to unlocking its potential. The gaming sector has experienced a rapid rise and is now the second-largest in the entertainment industry, with an astonishing valuation of around $185 billion. This upward trend is expected to continue, ensuring further expansion in the coming years.

In the MENA region, the gaming industry is undergoing a rapid transformation, establishing itself as one of the most rapidly expanding markets in the world with a remarkable annual growth rate of 25%. This growth rate surpasses that of China’s, which is currently at 8%, making MENA a thriving hub for gamers.

According to a recent study conducted by the prestigious Boston Consulting Group (BCG), a significant 60% of people in the Middle East consider themselves to be gaming enthusiasts. In this region, mobile gaming is the main focus, accounting for a considerable 65% of all gaming activity. Surprisingly, games make up half of all app downloads, which is a significant increase compared to the global average of 40%. These findings provide valuable insights into the gaming landscape in the MENA region.

Mobile gaming dominates in the MENA region, primarily because of its monetization strategy that heavily relies on advertising. This makes most mobile games easily accessible and free to play, appealing to players from different budget ranges. With the use of advancements in mobile technology, game developers are now creating high-quality mobile versions of games that were previously limited to PC or console platforms, adding to the ongoing revolution in mobile gaming.

The gaming industry in the MENA region has a revenue of approximately $4 billion, with Saudi Arabia leading the way. The country holds a dominant market share of $1.8 billion, accounting for almost 45% of the entire market. Undoubtedly, Saudi Arabia’s presence in the Middle East and North Africa cements its position as a major player in the gaming sector.

The MENA region’s thriving gaming industry is heavily reliant on a strong mobile technology infrastructure, supported by top telecommunication companies. While PC gaming is losing its popularity, this can be attributed to a variety of factors that are deeply ingrained in the region’s social, economic, and technological landscape.

The rise in popularity of smartphones can be attributed to the intense competition between telecommunication companies, as they have heavily invested in fast mobile networks. This joint endeavor has resulted in widespread access to 4G and even 5G networks throughout the region, providing easy internet access. As a result, individuals across MENA now have unrestricted entry to mobile gaming, making entertainment accessible to a diverse range of audiences.

Moreover, the young population in the area, including a considerable number of individuals below the age of 30, is inclined towards using mobile devices for leisure, which showcases a strong inclination towards technology. This demographic inclination plays a significant role in the rapid growth of mobile gaming, highlighting its popularity among the people in the region.

Furthermore, the widespread availability and reasonable cost of mobile games, along with the ability to easily connect to the internet, promote real-time multiplayer experiences and social interactions. These aspects of community and competition perfectly align with the cultural value placed on social connectivity in the region, further enhancing the popularity of mobile gaming.

The MENA region has become a significant force in the mobile gaming industry due to the combination of advanced mobile technology infrastructure, socio-demographic trends, and economic factors. This shift in the gaming landscape highlights the impact of mobile technology on leisure activities and entertainment preferences, indicating a promising path for continuous expansion in the coming years.

Investigating the Characteristics of Gaming Enthusiasts in the Middle East and North Africa (MENA)

Exploring the ever-changing world of gaming in the MENA area reveals a fascinating mix of players, each adding their own distinctive touch to the gaming scene. These individuals are not your average fans; they represent a wide range of backgrounds, bringing energy to the gaming community.

Before diving into the details, let’s take a look at the age demographics. In this particular region, gamers come from all age groups, ranging from young individuals exploring the world of gaming to experienced experts honing their abilities. It’s a diverse mix of people of different ages brought together by their shared passion for gaming. One can imagine toddlers playing on their parents’ phones alongside skilled gamers dominating in console games. This diversity in ages adds depth to the gaming experience and caters to fans of all ages.

Let’s discuss the topic of gender inclusivity. The outdated belief that gaming is only for men is a thing of the past. In the MENA region, gamers do not adhere to traditional gender roles and instead embrace gaming regardless of their identity. Whether they are male or female, players excel in online battles and adventures, proving their skills. In this gaming world, gender does not play a role and creates a welcoming and inclusive environment for all.

The geographical aspect adds another layer of interest to the gaming community. From the historical deserts of Egypt to the contemporary skyscrapers of the United Arab Emirates, gamers can be found everywhere. Whether in busy cities or peaceful countryside, the influence of gaming culture is widespread. It is not uncommon to come across someone deeply engaged in mobile gaming, seamlessly merging virtual experiences with their physical environment.

Essentially, gamers in the MENA region are a true representation of diversity and uniqueness. They break traditional molds and challenge societal norms, demonstrating that gaming knows no limits. Therefore, when imagining a stereotypical gamer, envision the dynamic mix of gamers who consider the MENA region their gaming haven.

Projected Gaming Revenue in the MENA Region

Enter the thrilling world of the MENA gaming industry, where virtual victories await and digital escapades unfurl! Are you intrigued by the potential riches that await in 2023? Prepare yourself, fellow gamers, as the MENA gaming market is poised for a rapid ascent!

Based on the most recent analysis from the experts at the Boston Consulting Group, the MENA region’s gaming industry is predicted to reach unprecedented levels in the coming year. This growth is driven by the increasing interest in gaming among the technologically advanced population in MENA, as well as the region’s diverse cultural background, making way for groundbreaking developments in the gaming market.

The MENA region, from the ancient lands of Egypt to the modern cities of the United Arab Emirates, has seen a rise in the popularity of console and video gaming. As a result, gamers are honing their skills and investing in these forms of entertainment more than ever before. Get ready to hold on tight to your controllers and turn on your consoles, as the MENA gaming market is about to undergo a significant transformation.

With high hopes, significant growth predictions, and government support, the gaming market in MENA is set to become a powerful contender in the international gaming scene. Get ready to embark on an endless journey of mobile gaming in the MENA region, where excitement awaits and the adventure never ends!

Projected Expansion of the Gaming Market in the Middle East: 2024-2029

The gaming market in the Middle East is predicted to see a significant rise in the upcoming years, making it a desirable opportunity for international companies seeking to enter the region’s potential market. As per recent research, the estimated size of the MENA market for video games and electronic games is projected to reach a substantial amount by 2024. This escalation can be attributed to the growing trend of online gaming among young individuals in the Arab world, especially in nations like Jordan, the United Arab Emirates, and other Arab countries. The Middle East gaming market is expected to witness even more significant expansion by 2029, establishing itself as a major player in the global gaming industry. Factors such as the high disposable income of the youth, an increased interest in international games and online portals, and the localization of games in traditional Arabic are anticipated to contribute to this growth.

Furthermore, Jordan Gaming Lab, a well-established gaming center, strengthens Jordan’s role as a central point for the video gaming market in the Middle East Arabic Countries. The gaming market in the Middle East is full of potential with various technological possibilities, and its growth is fueled by both local investors and foreign investments. As the MENA region continues to establish itself in the gaming sector, it is expected to become a profitable market for global gaming companies looking to extend their reach beyond Western markets.

Projected Mobile Gaming Revenue in the MENA Region

Imagine a place where gaming is not just a hobby, but a significant part of the culture. This is the MENA region, where the passion for gaming is strong and the market is thriving. According to the Boston Consulting Group, the mobile gaming industry in MENA is expected to experience a significant growth by 2025.

Get ready to be amazed, because the estimated income is remarkable. According to predictions, the mobile gaming industry in the MENA region will reach unprecedented levels by 2025, driven by the enthusiastic gaming community from countries such as Egypt and the United Arab Emirates. With support from the government and a strong gaming tradition, MENA is on track to establish itself as a dominant force in the world of mobile gaming.

The incredible growth of the mobile gaming market in the MENA region is being intensified by recent technological developments and the rise of esports games. This trend suggests a bright future for mobile gaming in the region. Get ready, gamers, as the MENA mobile gaming market is on track to make a global impact. It is possible that we may soon be cheering “game on” in Arabic!

MENA’s Growth Factors

The MENA games market is experiencing significant growth, according to the latest report by RedSeer. This growth is not solely due to a sudden increase in interest in gaming among the region’s gamers. Other factors are contributing to this growth as well. One of these factors is the growing passion for gaming among MENA gamers. They have become obsessed with gaming and are not easily deterred. It’s almost as if every gamer in the region woke up one day and collectively decided to spend even more time playing video games. Another factor is the support from governments for the gaming market. Countries such as Jordan, Saudi Arabia, and the United Arab Emirates are providing favorable conditions for gamers, ensuring they have all the necessary tools to dominate virtual worlds. The governments are essentially saying, “Let the games begin, gamers!” Additionally, MENA gamers are known for their tech-savviness. They are not afraid to embrace new technologies and readily engage in mobile gaming. They have grown up with smartphones in one hand and controllers in the other. Therefore, the perfect combination of passion, government support, and tech-savviness is driving the growth of the MENA games market. It is certainly an exciting time to be a gamer in this region.

The latest findings from Niko Partners revealed that in the MENA-3 region, a significant 73% of gamers are actively involved in esports through activities such as watching content, playing games, or competing in tournaments. Majority of these gamers (76%) are below the age of 35, and Egypt stands out with a higher percentage of gamers under the age of 25, who are commonly referred to as digital natives.

The country with the largest number of players and the most rapidly expanding market is Egypt, while Saudi Arabia generates the greatest game revenue, and the UAE experiences higher user revenues.

During the holy month, a significant number of mobile gamers in Saudi Arabia are reported to spend one to three hours on their smartphones and almost half of them spend up to two hours playing mobile games.

Your Gateway to the Arabic Region: Jordan

The ICT sector in the Middle East Arabic market has great potential for growth. In 2021, Jordan experienced a remarkable 499% increase in startup funding, highlighting a thriving tech and innovation ecosystem. Despite having a population of only 3% in the MENA region, Jordan is home to 27% of all tech entrepreneurs. Its advantageous geographical location, strong regional ties, and a deregulated telecom sector make it an attractive gateway to neighboring markets. With a rapidly expanding ICT sector that generates over USD 3.3 billion in annual revenue, Jordan’s focus on digital transformation and e-government services solidifies its position as a leading digital hub in the region. Notably, the country produces 75% of the Arabic Internet content, providing ample opportunities for U.S. software providers to tap into established sales channels and invest in content applications and e-learning ventures.

Furthermore, the cybersecurity market in Jordan is rapidly growing, as evidenced by its 71st position in the Global Cybersecurity Index. This growth has been supported by the implementation of the Cybersecurity Law in 2019, which has laid the foundation for improving cyber defense capabilities. To sum up, Jordan’s advantageous geographical location, thriving technology industry, focus on digital advancement, and increase in Arabic content and cybersecurity make it a highly attractive player in the regional ICT landscape. This presents numerous opportunities for investment and partnerships. Moreover, the large populations of neighboring countries, including Egypt, Saudi Arabia, Syria, and Iraq, with a combined total of over 200 million people, highlight the immense potential of the regional market for businesses and organizations.

When it comes to gaming, Jordan presents a wealth of possibilities, making it a prime destination for businesses seeking to enter the Middle East and North Africa (MENA) market. A major advantage of Jordan is its strategic position, acting as a gateway to the MENA region, which has a large population of young individuals with a strong passion for video games and online gaming.

The youth of the country have shown a growing interest in electronic games, suggesting a promising outlook for the gaming industry. As technology becomes more accessible and online gaming continues to trend, Jordan has established itself as a destination for both gaming enthusiasts and industry experts. The involvement of both local investors and international companies in the market further emphasizes the potential for growth and advancement in this sector.

Being a hub for localization and culture in the Arab world, Jordan offers developers the chance to cater to the specific preferences of Arabic-speaking gamers. The Jordan Gaming Lab, in partnership with international games and acting as a technical support, is actively contributing to the growth of the gaming industry in the area.

Introduction to the Business Landscape in Jordan.

The gaming sector in Jordan is currently undergoing significant growth and change, largely influenced by my studio, Maysalward. Founded in 2003, Maysalward is the first mobile game studio in the Middle East and has gained recognition for its innovative and high-quality games in the local market. Since 2011, Maysalward has been at the forefront of the gaming industry, thanks to the initiative of His Majesty King Abdullah II, who has been supporting the development of this sector in the region. This effort has been further expanded with the assistance of the Development Fund. Additionally, Maysalward’s Gaming Lab is not just unique in the region, but also on a global level, with over 15,000 members across six cities in Jordan.

In the last ten years, there has been a significant increase in the number of game developers and studios in Jordan, creating a more vibrant and challenging atmosphere. The efforts of Maysalward have been crucial in this shift, setting higher standards for games produced in the country.

In addition, the increase in popularity of gaming on mobile devices and the widespread availability of online platforms for distribution have provided new opportunities for Maysalward and fellow Jordanian developers to present their games to a global audience. Despite obstacles such as securing funding and reaching a wider market, Maysalward continues to lead the way in promoting innovation and expansion within the field.

Jordan’s gaming industry is well-positioned for long-term success due to continuous cooperation among governmental bodies, educational establishments, and industry players. Maysalward’s dedication to excellence and pioneering attitude serves as a prime example of the potential for further advancement and creativity in the gaming sector of the region.

Jordan’s gaming landscape has made significant strides and progress, which is highly commendable. Companies such as Maysalward, Jawaker, and Tamatem have achieved international recognition for their cutting-edge and top-notch games or publishing capabilities. The Jordan Gaming Summit, held every year, serves as a crucial forum for industry experts and enthusiasts to discover the latest developments and network with leaders from around the world. The Jordan Gaming Lab, a government initiative, further highlights the country’s dedication to nurturing local talent and fostering a thriving gaming community. These advancements have propelled Jordan onto the global gaming platform, cementing its reputation as an emerging player in the industry.

The gaming sector in Jordan has achieved remarkable accomplishments, with notable companies such as Jawaker and Babel making significant sales to industry leaders like Stillfront. These companies, based in Jordan, have gained recognition for their impressive gaming endeavors. Furthermore, Tamatem has emerged as a reputable mobile game publisher, adding to the liveliness of Jordan’s gaming community.

In the past few years, Jawaker and Babel have become significant developers and publishers in the international gaming industry, demonstrating Jordan’s capability as a center for creativity and human resources.

The fact that they were successfully acquired by Stillfront, a major investment firm in the gaming sector, highlights Jordan’s increasing influence in the field.

In contrast, Tamatem has established itself as a respected publisher of mobile games. It has launched a variety of captivating games specifically designed for the Middle Eastern market. Their efforts have strengthened Jordan’s role as a significant contributor in the world of mobile gaming.

The accomplishments of these corporations, along with those of their counterparts in the field, showcase Jordan’s emerging reputation as a hub for game creation and advancement. Through ongoing backing from government programs and partnerships with industry players, Jordan’s gaming sector is positioned for further triumph in the future.

Driving Factors for Success

The government’s steadfast backing and investment initiatives, coupled with the implementation of their forward-thinking economic modernization vision, are the driving forces behind Jordan’s thriving gaming industry. This progressive blueprint is in perfect harmony with the strong support already in place for the IT sector, highlighting the government’s commitment to promoting innovation and boosting economic development.


In order to promote the advancement of the gaming industry, the Jordanian government has implemented measures and programs. These measures include monetary rewards, tax exemptions, and funding opportunities specifically designed for game developers, creating a favorable atmosphere for game development. As a result, this backing has enticed both domestic and international investments, revitalizing the sector.

Furthermore, Jordan has a strong education system that prioritizes technology and innovation, resulting in a large group of skilled professionals. This workforce has played a crucial role in elevating the standards of the industry and facilitating global competitiveness by continuously producing qualified individuals with expertise in computer programming, animation, and game design.

The strategic placement of Jordan only adds to its attractiveness as a hub for the gaming industry. Situated at the intersection of Europe, Asia, and Africa, Jordan provides easy access to global markets, making it an appealing choice for game developers looking to reach a wide audience.

The Ministry of Digital Economy’s “Jordan Source” program has played a critical part in promoting international connections among businesses, investors, and entrepreneurs, in addition to government assistance. Focusing on the gaming industry, this program organizes inbound and outbound events to offer essential resources for expansion and networking within the gaming community.

Jordan’s gaming industry has achieved success and growth thanks to a combination of government assistance, a proficient workforce, and a strategic location. These elements have formed a favorable environment for game developers, resulting in continuous progress and prosperity in the sector. Jordan’s position as a key gaming hub in the MENA region highlights its dedication to nurturing creative industries and utilizing their potential for job opportunities and technological advancement to strengthen the economy and increase its international influence.

Effective Approaches for Entering a Field

Are you prepared to start an expedition into the lively and ever-changing world of the mobile gaming market in the Middle East? Get ready, because this journey guarantees both thrills and obstacles. However, do not worry, as I will provide suggested tactics to assist you in navigating this fascinating terrain of sand and handheld devices.

It is crucial to deeply engage with the distinctive cultural landscape of the MENA region. This is not your typical market; it is filled with technology-savvy individuals who desire personalized experiences. Incorporating Arabic music soundtracks, creating compelling narratives inspired by the region’s diverse history, and developing gameplay that appeals to the increasing interest in gaming among MENA gamers should be considered.

Moreover, I highly value the effectiveness of collaborations. In the MENA region, forming strategic partnerships is comparable to making strategic moves in a game of chess – crucial for maintaining a competitive edge. Work with developers from the local market, utilize support programs offered by the government, and closely monitor significant investments that have the potential to drive your enterprise to greater success.

Localization is crucial for the success of your games. It is important to make sure that your games can be easily understood in the local language, provide payment methods that are suitable for the region, and incorporate cultural elements that will resonate with players and create a sense of connection. By implementing these tactics, you will set yourself up for triumph in a land rich in both age-old customs and modern advancements.

With these valuable insights in hand, set out on your journey with confidence, ready to overcome obstacles and take advantage of opportunities in the mobile gaming market of the Middle East. May your adventure be both thrilling and fulfilling, but beware of any unexpected flying carpets along the way.

Significance of Culturalization

In order to successfully appeal to the MENA audience, it is essential to understand the significance of culturalization. This is similar to discovering the secret formula for achieving success. The MENA region is not just a barren landscape with sand dunes and camel caravans, but a diverse blend of cultures, customs, and languages. A one-size-fits-all approach will not suffice for mobile games targeting MENA gamers. For instance, imagine yourself strolling through the bustling streets of Riyadh, surrounded by towering skyscrapers and busy souks. Would you be more intrigued by a game that incorporates the rich tapestry of Saudi Arabian history and culture, or a generic game devoid of cultural relevance? The answer is clear. Culturalization can be compared to adding a unique spice to a dish – it enhances the experience to new levels. By incorporating elements such as local languages, traditional music, and references to the region’s rich heritage, game developers can create an immersive and captivating experience for MENA gamers. Just imagine the joy of encountering familiar landmarks and hearing familiar tunes while embarking on a gaming adventure. That is the magic of culturalization. Therefore, when creating a mobile game for the MENA market, always remember to infuse it with the essence of local culture. This could be the key ingredient that differentiates your game and captures the hearts of gamers across the region.

Culturalization in Jordan

Jordan’s strategic focus on developing the gaming sector as part of its Modernization Vision has positioned the country to aid gaming companies in expanding into the Middle East and North Africa (MENA) region and contributing to culturalization. With its flourishing IT infrastructure and a young, tech-savvy population, Jordan provides an ideal environment for game development that incorporates regional cultures and preferences. The country’s efforts to establish itself as a hub for gaming development are supported by incentives for startups, investments in specialized education, and partnerships between the public and private sectors. This ecosystem not only promotes technological advancement but also encourages the creation of content that reflects the diverse cultural landscapes of the MENA region. As gaming companies seek to broaden their reach, Jordan’s focus on cultural relevance in game design and storytelling can assist them in customizing their products to cater to local tastes and preferences, thus increasing user engagement and market penetration in this dynamic and culturally diverse region.

Having recently completed my doctoral studies, I spent three years conducting thorough research on the impact of culturalization and localization on the marketing success of mobile games in the MENA region. My findings have revealed the significant influence of this phenomenon. My extensive study delved into the complex dynamics of the MENA gaming market, examining how cultural nuances and localized content shape gamers’ engagement and reception. My research journey was sparked by a deep interest in understanding the driving forces behind the thriving gaming industry in the MENA region. Through meticulous data collection, comprehensive analysis, and insightful discussions with industry experts and gamers, I gained valuable insights into the crucial role of culturalization and localization in determining the success of mobile games in the MENA market.

My doctoral thesis revealed the critical significance of tailoring mobile games to appeal to the cultural sensibilities and preferences of MENA gamers. This involves incorporating themes, language options, and cultural references specific to the region, as well as adjusting gameplay mechanics and narratives to align with local customs. Culturalization and localization have proven to be essential components of successful game marketing strategies in the MENA region. Furthermore, my research showcased the tangible benefits of culturalization and localization in increasing user engagement, driving downloads, and ultimately boosting the success of mobile games in the highly competitive MENA gaming industry. By embracing cultural diversity and implementing localization practices, game developers can establish deeper connections with their audience, foster brand loyalty, and uncover untapped opportunities for growth in the MENA market.

Benefits of Jordan as a Key Launchpad

With numerous convincing factors, Jordan serves as a crucial entry point for businesses interested in the Saudi Arabian market. One of the main reasons is the country’s consistent political stability, providing a reliable and secure setting for companies looking to expand in the area. Furthermore, Jordan boasts a highly developed infrastructure, including modern airports, seaports, and road networks, which enables smooth transportation of goods and services both to and from Saudi Arabia.

In addition, there exists a strong economic bond between Jordan and Saudi Arabia, based on established trade pacts and partnerships. These alliances facilitate regulatory processes and trade transactions, making business dealings between the two countries more efficient. Considering Jordan’s close proximity to Saudi Arabia and its strategic placement in the Middle East, it serves as a favorable starting point for companies looking to enter the Saudi market.

In addition, the labor force in Jordan possesses a high level of expertise. This is further enhanced by a conducive business climate, backed by various government incentives and aid initiatives aimed at attracting foreign investors. With its close proximity to Saudi Arabia and established trade connections, Jordan presents itself as a desirable option for enterprises looking to penetrate the Saudi market.

The stable political climate and strong infrastructure of Jordan, along with its economic partnerships with Saudi Arabia and strategic location, make it an ideal starting point for businesses seeking to enter the profitable Saudi Arabian market. Supported by the government and with favorable conditions, Jordan presents a promising opportunity for companies looking to access the abundant prospects offered by the Saudi market.

Copyright © 2024 Nour KHRAIS ∙ All rights reserved